Sell Heuer

Ancienne Vintage Gallery

Do you want to sell your Heuer watch at the best price? At Ancienne, we are experts with more than 25 years of experience in the appraisal, consignment and purchase of luxury watches. We offer to sell your Heuer in a fast, simple, discreet and secure process. Get the best possible return on your watch by avoiding unnecessary devaluations and intermediaries.

If you want to sell or exchange your watch, please fill out the form.


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    About Heuer

    From the very start, the Heuer brand has been at the forefront of pioneering technological innovations in fine watchmaking and setting the standards for quality craftsmanship. This unwavering commitment to excellence is what has drawn Ancienne to working with first-class brands, like Heuer, for more than twenty years.

    Edouard Heuer founded the Heuer company in 1860 in the Swiss canton of Jura. With strong ties to the world of motorsports from the start, chronographs have played a significant role in the story. In 1911 Heuer brought out its first dashboard chronograph, a precision instrument for automobiles and aircraft, which Heuer christened the Time of Trip. For the next few years, Heuer focused exclusively on making chronographs, introducing its first wrist-chronograph in 1915. It was a defining moment that established Heuer’s reputation for precision timing and effectively tied the Heuer name to the world of motorsports. Heuer was elected Official Timekeeper for three consecutive Olympic Games, Antwerp (1920), Paris (1924), and Amsterdam (1928), springboarding the company into the limelight and international recognition.

    In 1933 Heuer introduced what would become one of its most famous timepieces, the Autavia. A dashboard chronograph designed for use in both motorcars and aircraft, the name is a portmanteau of “automobile” and “aviation.” It was a resounding success and became one of Heuer’s star models, remaining in production for many years.

    Between 1935 and 1940, Heuer produced chronographs for the Luftwaffe (German Airforce) pilots, which came to be known as “Flieger.” After the Second World War, Heuer concentrated on producing timing instruments for sports competitions, particularly for motor-racing tests such as Formula 1. Heuer’s watches were soon in high demand in the world of motorsports, and the company started producing a variety of models, naming them after famous race tracks, using logos of sponsors and competition teams, and designing watches with specific sports in mind. In 1949 Heuer launched its Heuer Solunar wristwatch, featuring a dial indicating high and low tides, which was a ground-breaking innovation for its time. Soon after, Heuer launched the Mareograph (known as the Heuer Seafarer in the USA), which came out in 1950 and was the first chronograph with a tide level indicator and dial designed especially for yacht racing.

    In 1962, to high acclaim, Heuer launched the now legendary Autavia wristwatch, following it a year later with its equally famous Carrera. The latter named in honour of Juan Manuel Fangio’s victory at the legendary Carrera Panamericana Mexico motor race. The Autavia and the Carrera are still the most celebrated and highly sought-after models ever produced by this illustrious company.

    In 1964 Heuer acquired the Leonidas company (a Swiss manufacturer specialising in chronographs) and was renamed Heuer-Leonidas. The Heuer Camaro chronograph, named after the Chevrolet car, was launched in 1968. Most of these 1960s chronographs were fitted with manual winding calibres until Heuer collaborated with Hamilton and Breitling to develop its first automatic calibre – the Calibre 11 – which they then used to power all Autavia, Carrera and Monaco models of that period. Launched in 1969, the Heuer Monaco was the first chronograph featuring a square case, which became incredibly popular after Steve McQueen wore it in the film Le Mans. The company’s next innovation was the Heuer Calculator, which came out in 1972. The bezel of this watch featured a slide rule intended for use in commercial aviation, putting it in direct competition with Breitling’s Navitimer. Also launched in 1972 was the Heuer Montreal chronograph, notable for its original tonneau (barrel) shaped case. Heuer also introduced their Temporada chronograph in the same year. Another automatic chronograph, the Heuer Silverstone – a nod to the home of British motor racing – was launched in 1974. Just two years later, the next Heuer chronograph was born. Heuer named it the Daytona, an unlikely choice since Rolex had already coined the name for one of its chronographs. In 1977 Heuer launched the Chronosplit, the first chronograph to combine an analogue watch with a digital display.

    In 1985 the company was acquired by TAG (Techniques d ‘Avant-Garde), a manufacturer of high-tech components for Formula 1 and the brand was renamed, TAG Heuer. In 1999 the luxury goods group LVHM (Louis Vuitton Moet Hennessy SA) purchased a majority stake in the company, thus becoming the primary owner of the brand. To this day, TAG Heuer continues to aspire to design excellence and technological innovation and is one of the most highly regarded manufacturers of luxury watches in the world.

    If you own a vintage watch you’d like to sell, we’d be delighted to advise you at our shop in Barcelona or via one of our online channels.

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